ARBITRENDS Trend Report
BUFFALO-NIAGARA FALLS Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:���� 987,100
LIST BY RANK ON AQH SHARE
Spring 2004 Summer 2004
Est Rnk Est Rnk
WBEN-AM 9.9 2 10.5 1
WYRK-FM 10.7 1 10.3 2
WGRF-FM 7.0 3 6.9 3
WHTT-FM 6.5 4 6.3 4
WBLK-FM 4.8 9 6.1 5t
WKSE-FM 6.1 5t 6.1 5t
WJYE-FM 6.1 5t 5.4 7
WTSS-FM 4.9 8 5.1 8
WEDG-FM 5.0 7 4.5 9
WLKK-FM + 1.1 17t 4.3 10
CKEY-FM 4.1 10 3.3 11
WECK-AM 4.0 11 3.0 12
WBUF-FM 3.5 12 2.6 13
WWWS-AM 2.3 13 1.7 14t
WGR-AM 1.8 14 1.7 14t
CHTZ-FM 0.8 21 1.2 16t
WWKB-AM 1.4 16 1.2 16t
WXRL-AM 0.9 19t 1.0 18
CHWO-AM 0.6 22t 0.8 19t
WDCX-FM 1.7 15 0.8 19t
CILQ-FM 0.6 22t 0.7 21
WUFO-AM # 0.5 24 0.6 22t
WLVL-AM 0.9 19t 0.6 22t
CFNY-FM 1.1 17t 0.6 22t
WMNY-AM # 0.3 25 0.3 25t
CHUM-FM ** 0.3 25t
Market Total 100 100
# Audience estimates adjusted for actual broadcast schedule: WMNY-AM, WUFO-AM Mon-Sun 6a-Mid in Spring 2004.�� WMNY-AM, WUFO-AM Mon-Sun 6a-Mid in Summer 2004.��� ** Station(s) not reported this survey: CHUM-FM in Spring 2004.��� + Call letter changes: WLKK-FM changed from WNSA-FM during or prior to Spring 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
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