| ARBITRENDS Trend Report | ||||||||
| MONTEREY-SALINAS-SANTA CRUZ M | DAYPART:� Mon-Sun 6a-Mid� | |||||||
| DEMOGRAPHIC:� Persons 12+ | MARKET POPULATION:���� 568,600 | |||||||
| LIST BY RANK ON AQH SHARE | ||||||||
| Spring 2004 | Summer 2004 | |||||||
| Est | Rnk | Est | Rnk | |||||
| KDON-FM | �7.7 | 1 | �7.7 | 1 | ||||
| KPRC-FM | �6.0 | 2 | �7.2 | 2 | ||||
| KPIG-FM | �3.2 | 10t | �5.0 | 3 | ||||
| KWAV-FM | �4.5 | 4 | �4.8 | 4 | ||||
| KGO-AM | �5.5 | 3 | �4.2 | 5 | ||||
| KSQL-FM @ | �3.2 | 10t | �4.0 | 6 | ||||
| KRAY-FM | �3.9 | 5 | �3.7 | 7 | ||||
| KOCN-FM | �3.4 | 7 | �3.3 | 8 | ||||
| KTOM-FM | �3.3 | 8t | �3.1 | 9 | ||||
| KBOQ-FM | �3.8 | 6 | �3.0 | 10t | ||||
| KHIP-FM | �3.0 | 12 | �3.0 | 10t | ||||
| KLOK-FM | �3.3 | 8t | �2.4 | 12t | ||||
| KSES-FM | �2.4 | 13t | �2.4 | 12t | ||||
| KCDU-FM | �2.4 | 13t | �2.4 | 12t | ||||
| KIDD-AM | �2.0 | 17t | �2.1 | 15t | ||||
| KMBY-FM | �2.0 | 17t | �2.1 | 15t | ||||
| KION-AM | �1.5 | 19 | �2.0 | 17 | ||||
| KBRG-FM | �2.1 | 16 | �1.9 | 18 | ||||
| KSEA-FM | �2.4 | 13t | �1.7 | 19 | ||||
| KMJV-FM | �1.1 | 23t | �1.5 | 20 | ||||
| KNBR-AM | �1.4 | 20 | �1.3 | 21 | ||||
| KTGE-AM | �0.7 | 29t | �1.2 | 22 | ||||
| KYAA-AM @ | �1.2 | 22 | �1.0 | 23t | ||||
| KCBS-AM | �0.9 | 25t | �1.0 | 23t | ||||
| KUFX-FM | �0.8 | 27t | �0.8 | 25t | ||||
| KSCO-AM | �1.3 | 21 | �0.8 | 25t | ||||
| KOTR-FM | �0.7 | 29t | �0.8 | 25t | ||||
| KMPG-AM # | �0.4 | 33 | �0.7 | 28t | ||||
| KHDV-FM | �1.1 | 23t | �0.7 | 28t | ||||
| KEBV-FM @ | �0.7 | 29t | �0.7 | 28t | ||||
| KLOK-AM | �** | �0.6 | 31t | |||||
| KSFO-AM | �0.9 | 25t | �0.6 | 31t | ||||
| KSJO-FM | �0.7 | 29t | �0.6 | 31t | ||||
| KBAY-FM @ | �** | �0.5 | 34t | |||||
| KSOL-FM @ | �0.1 | 36t | �0.5 | 34t | ||||
| KRKC-FM | �** | �0.5 | 34t | |||||
| KFOG-FM @ | �0.2 | 34t | �0.5 | 34t | ||||
| KEZR-FM | �** | �0.5 | 34t | |||||
| KNRY-AM | �** | �0.3 | 39t | |||||
| KRTY-FM | �** | �0.3 | 39t | |||||
| KMBX-AM | �0.8 | 27t | �0.3 | 39t | ||||
| KTCT-AM | �0.1 | 36t | �0.2 | 42 | ||||
| KFFG-FM @ | �0.2 | 34t | �0.1 | 43t | ||||
| KBAA-FM @ | �** | �0.1 | 43t | |||||
| Market Total | 100 | 100 | ||||||
| �# Audience estimates adjusted for actual broadcast schedule: KMPG-AM Mon-Sun 6a-Mid in Spring 2004.�� KMPG-AM Mon-Sun 6a-Mid in Summer 2004.��� ** Station(s) not reported this survey: KLOK-AM, KBAY-FM, KRKC-FM, KEZR-FM, KNRY-AM, KRTY-FM, KBAA-FM in Spring 2004.��� @ Simulcasting Partners.� See Station Information and Special Notices sections of the applicable Radio Market Report: KFFG-FM with KFOG-FM in Spring 2004. KSOL-FM with KSQL-FM in Spring 2004. KYAA-AM with KEBV-FM in Spring 2004. KBAA-FM with KBAY-FM in Summer 2004. KFFG-FM with KFOG-FM in Summer 2004. KSOL-FM with KSQL-FM in Summer 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.� Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.� Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC). | ||||||||
| � 2002 Arbitron Inc. | ||||||||