ARBITRENDS Trend Report
SAN FRANCISCO Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:��� 6,012,000
LIST BY RANK ON AQH SHARE
Spring 2004 Summer 2004
Est Rnk Est Rnk
KGO-AM 6.1 1 6.1 1
KOIT-FM @ 4.2 3 4.1 2
KMEL-FM 4.5 2 3.9 3
KYLD-FM 3.8 5t 3.7 4
KSOL-FM @ 2.7 11t 3.6 5t
KSFO-AM 3.8 5t 3.6 5t
KBLX-FM 2.9 9t 3.5 7t
KCBS-AM 3.8 5t 3.5 7t
KISQ-FM 2.3 15t 3.3 9t
KNBR-AM 3.1 8 3.3 9t
KDFC-FM 4.1 4 3.2 11
KKSF-FM 2.7 11t 2.7 12
KFRC-FM @ 2.3 15t 2.6 13t
KIOI-FM 2.4 14 2.6 13t
KFOG-FM @ 2.9 9t 2.2 15t
KITS-FM 2.6 13 2.2 15t
KABL-AM 1.5 20 1.9 17t
KLLC-FM 2.0 17t 1.9 17t
KZBR-FM 1.3 21t 1.8 19
KSAN-FM 2.0 17t 1.7 20
KNEW-AM 1.6 19 1.4 21t
KFRC-AM @ 1.1 24 1.4 21t
KBRG-FM 1.3 21t 1.3 23
KSQL-FM @ 1.0 25 1.1 24t
KVVF-FM + 1.2 23 1.1 24t
KUFX-FM 0.8 28t 1.1 24t
KLOK-AM 0.7 31t 1.0 27
KBAY-FM @ 0.9 26t 0.9 28t
KBTB-FM + 0.7 31t 0.9 28t
KZST-FM 0.6 36 0.8 30t
KRTY-FM 0.9 26t 0.8 30t
KCNL-FM 0.8 28t 0.8 30t
KEZR-FM 0.7 31t 0.8 30t
KSJO-FM @ 0.8 28t 0.8 30t
KIQI-AM 0.5 37t 0.6 35t
KKIQ-FM 0.5 37t 0.6 35t
KSFM-FM 0.5 37t 0.5 37t
KBAA-FM @ 0.5 37t 0.5 37t
KXFX-FM ** 0.4 39t
KTCT-AM 0.7 31t 0.4 39t
KUIC-FM 0.7 31t 0.3 41t
KFFG-FM @ 0.3 41 0.3 41t
KOIT-AM @ 0.1 42t 0.1 43
KFJO-FM @ 0.1 42t
Market Total 100 100
** Station(s) not reported this survey: KXFX-FM in Spring 2004.��� @ Simulcasting Partners.See Station Information and Special Notices sections of the applicable Radio Market Report: KBAA-FM with KBAY-FM in Spring 2004. KFFG-FM with KFOG-FM in Spring 2004. KFRC-AM with KFRC-FM in Spring 2004. KOIT-AM with KOIT-FM in Spring 2004. KFJO-FM with KSJO-FM in Spring 2004. KSOL-FM with KSQL-FM in Spring 2004. KBAA-FM with KBAY-FM in Summer 2004. KFFG-FM with KFOG-FM in Summer 2004. KOIT-AM with KOIT-FM in Summer 2004. KFJO-FM with KSJO-FM in Summer 2004. KSOL-FM with KSQL-FM in Summer 2004.�� + Call letter changes: KBTB-FM changed from KPTI-FM during or prior to Spring 2004. KVVF-FM changed from KEMR-FM during or prior to Summer 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.