ARBITRENDS Trend Report
MILWAUKEE-RACINE Metro			DAYPART:� Mon-Sun 6a-Mid�
DEMOGRAPHIC:� Persons 12+			MARKET POPULATION:��� 1,420,300
LIST BY RANK ON AQH SHARE
	Spring 2004		Summer 2004
	Est	Rnk	Est	Rnk
WTMJ-AM	�10.5	1	�10.1	1
WXSS-FM	�5.8	6	�7.0	2
WKLH-FM	�6.0	4t	�6.2	3
WKKV-FM	�7.1	2	�6.0	4
WMIL-FM	�6.7	3	�5.8	5t
WLZR-FM	�6.0	4t	�5.8	5t
WISN-AM	�4.9	7	�5.7	7
WKTI-FM	�4.5	8	�4.8	8
WJMR-FM	�2.9	12t	�4.5	9
WRIT-FM	�3.3	11	�4.2	10
WMYX-FM	�4.2	9	�4.0	11
WLTQ-FM	�2.9	12t	�3.2	12
WOKY-AM	�3.5	10	�3.1	13
WJZI-FM	�2.7	14	�2.5	14
WLUM-FM	�1.8	16	�2.4	15
WFMR-FM	�2.1	15	�1.7	16t
WFZH-FM	�1.7	17	�1.7	16t
WEXT-FM	�1.5	18t	�1.5	18
WIND-AM	�1.5	18t	�1.0	19
WGN-AM	�0.8	22t	�0.9	20t
WAUK-AM #	�0.8	22t	�0.9	20t
WNOV-AM #	�1.1	20	�0.9	20t
WTKM-FM @	�0.7	24	�0.7	23t
WMCS-AM	�1.0	21	�0.7	23t
WDRV-FM @	�0.6	25t	�0.6	25t
WEZY-FM	�0.6	25t	�0.6	25t
WBWI-FM	�0.6	25t	�0.6	25t
WWDV-FM @	�0.5	28	�0.3	28
Market Total	100		100
�# Audience estimates adjusted for actual broadcast schedule: WAUK-AM, WNOV-AM, WTKM-AM Mon-Sun 6a-Mid in Spring 2004.�� WAUK-AM, WNOV-AM, WTKM-AM Mon-Sun 6a-Mid in Summer 2004.��� @ Simulcasting Partners.� See Station Information and Special Notices sections of the applicable Radio Market Report: WDRV-FM with WWDV-FM in Spring 2004. WTKM-AM with WTKM-FM in Spring 2004. WDRV-FM with WWDV-FM in Summer 2004. WTKM-AM with WTKM-FM in Summer 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.� Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.� Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.