| ARBITRENDS Trend Report |
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| TAMPA-ST.
PETERSBURG-CLEARWATER Metro |
DAYPART:�
Mon-Sun 6a-Mid� |
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| DEMOGRAPHIC:� Persons 12+ |
MARKET POPULATION:��� 2,194,600 |
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| LIST
BY RANK ON AQH SHARE |
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Spring 2004 |
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Summer 2004 |
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Est |
Rnk |
Est |
Rnk |
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| WDUV-FM |
�8.8 |
1 |
�8.4 |
1 |
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| WQYK-FM |
�7.1 |
2 |
�6.9 |
2 |
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| WFLA-AM |
�5.8 |
4t |
�6.5 |
3 |
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| WBTP-FM |
�4.2 |
9 |
�5.2 |
4 |
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| WRBQ-FM |
�4.8 |
6 |
�5.1 |
5t |
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| WFLZ-FM |
�6.4 |
3 |
�5.1 |
5t |
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| WSJT-FM |
�4.6 |
7t |
�4.7 |
7 |
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| WLLD-FM |
�5.8 |
4t |
�4.4 |
8 |
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| WWRM-FM |
�4.6 |
7t |
�4.1 |
9 |
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| WMTX-FM |
�3.0 |
11 |
�3.7 |
10 |
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| WXGL-FM |
�2.9 |
12 |
�3.6 |
11 |
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| WSUN-FM |
�3.2 |
10 |
�3.3 |
12t |
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| WPOI-FM |
�2.3 |
16 |
�3.3 |
12t |
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| WXTB-FM |
�2.8 |
13 |
�2.3 |
14 |
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| WDAE-AM |
�2.5 |
14 |
�2.1 |
15t |
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| WTBT-FM |
�2.4 |
15 |
�2.1 |
15t |
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| WGUL-AM @ |
�2.0 |
17t |
�2.0 |
17 |
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| WYUU-FM |
�2.0 |
17t |
�1.7 |
18 |
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| WGUL-FM @ |
�1.9 |
19 |
�1.6 |
19t |
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| WWBA-AM |
�1.3 |
21 |
�1.6 |
19t |
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| WTMP-AM @ |
�1.0 |
22t |
�1.4 |
21t |
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| WHPT-FM |
�1.4 |
20 |
�1.4 |
21t |
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| WMGG-AM |
�1.0 |
22t |
�1.1 |
23 |
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| WBZZ-AM + |
�0.5 |
25t |
�0.8 |
24 |
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| WRXB-AM |
�0.7 |
24 |
�0.6 |
25t |
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| WLCC-AM |
�0.5 |
25t |
�0.6 |
25t |
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| WRMD-AM |
�0.4 |
28 |
�0.6 |
25t |
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| WPCV-FM |
�** |
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�0.6 |
25t |
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| WQBN-AM # |
�0.5 |
25t |
�0.5 |
29 |
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| WTBN-AM @ |
�** |
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�0.4 |
30 |
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| WTMP-FM @ |
�** |
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�0.2 |
31 |
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| WTWD-AM @ |
�** |
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| Market Total |
100 |
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100 |
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| �# Audience estimates adjusted for actual
broadcast schedule: WQBN-AM Mon-Sun 6a-Mid in Spring 2004.�� WQBN-AM Mon-Sun 6a-Mid in Summer
2004.��� ** Station(s) not reported
this survey: WPCV-FM, WTBN-AM, WTMP-FM, WTWD-AM in Spring 2004.��� @ Simulcasting Partners.� See Station Information and Special
Notices sections of the applicable Radio Market Report: WGUL-AM with WGUL-FM
in Spring 2004. WTBN-AM with WTWD-AM in Summer 2004. WGUL-AM with WGUL-FM in
Summer 2004. WTMP-AM with WTMP-FM in Summer 2004.�� + Call letter changes: WBZZ-AM changed from WQYK-AM during or
prior to Summer 2004.�� The estimates
provided by Arbitrends v1.4 are derived from the diaries that provide the
data in the Radio Market Report and are subject to the limitations stated in
that report.� Due to these
limitations, inherent in Arbitron's methodology, the accuracy of Arbitron
audience estimates cannot be determined to any precise mathematical value or
definition.� Arbitrends is not part of
Arbitron's regular syndicated service and is not accredited by the Media
Rating Council (MRC). |
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| �
2002 Arbitron Inc. |
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