ARBITRENDS Trend Report
PORTLAND, OR Metro			DAYPART:� Mon-Sun 6a-Mid�
DEMOGRAPHIC:� Persons 12+			MARKET POPULATION:��� 1,905,700
LIST BY RANK ON AQH SHARE
	Spring 2004		Summer 2004
	Est	Rnk	Est	Rnk
KKCW-FM	�4.6	3	�4.6	1t
KWJJ-FM	�4.3	4t	�4.6	1t
KXJM-FM	�4.8	2	�4.5	3
KEX-AM	�4.2	6	�4.4	4
KUPL-FM	�5.8	1	�4.3	5
KINK-FM	�3.9	9	�4.2	6
KPOJ-AM	�3.7	11	�4.0	7
KKSN-FM	�4.3	4t	�3.8	8
KGON-FM	�3.2	13	�3.7	9t
KUFO-FM	�3.8	10	�3.7	9t
KKRZ-FM	�4.0	7t	�3.7	9t
KXL-AM	�4.0	7t	�3.5	12t
KRSK-FM	�3.6	12	�3.5	12t
KVMX-FM	�2.9	14t	�2.8	14t
KRVO-FM	�2.9	14t	�2.8	14t
KNRK-FM	�2.7	16	�2.7	16
KFIS-FM	�2.6	17	�2.6	17t
KLTH-FM	�2.4	18	�2.6	17t
KGDD-AM @	�1.1	22t	�1.9	19
KFXX-AM	�1.9	19	�1.7	20
KPAM-AM @	�1.6	20	�1.4	21
KZNY-AM	�1.0	24	�1.2	22t
KWBY-AM	�1.1	22t	�1.2	22t
KOTK-AM	�1.3	21	�1.2	22t
KWIP-AM	�0.7	26t	�0.9	25t
KUPL-AM	�0.5	28	�0.9	25t
KPDQ-FM	�0.7	26t	�0.8	27
KRKT-FM	�0.8	25	�0.7	28
KMUZ-AM @	�0.4	29	�0.5	29
Market Total	100		100
�@ Simulcasting Partners.� See Station Information and Special Notices sections of the applicable Radio Market Report: KGDD-AM with KMUZ-AM in Spring 2004. KPAM-AM with KZTU-AM in Spring 2004. KGDD-AM with KMUZ-AM in Summer 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.� Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.� Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.