ARBITRENDS Trend Report
SYRACUSE Metro DAYPART:Mon-Sun 6a-Mid
DEMOGRAPHIC:Persons 12+ MARKET POPULATION:���� 547,300
LIST BY RANK ON AQH SHARE
Spring 2004 Summer 2004
Est Rnk Est Rnk
WBBS-FM 10.8 1 11.8 1
WNTQ-FM 7.8 2 7.8 2
WWHT-FM 7.1 4 6.9 3
WYYY-FM 5.6 6 6.7 4
WSYR-AM 6.6 5 6.1 5
WAQX-FM 7.7 3 6.0 6
WSEN-FM @ 4.8 7 5.6 7
WTKW-FM @ 4.1 8 3.7 8
WWDG-FM 1.9 14t 3.0 9
WPHR-FM 1.9 14t 2.9 10t
WKRL-FM @ 2.5 11 2.9 10t
WLTI-FM 3.2 9 2.7 12
WZUN-FM 2.9 10 2.4 13
WTLA-AM @ 1.6 18 2.2 14
WHEN-AM 2.1 12 1.6 15
WFBL-AM 1.7 16t 1.5 16
WKRH-FM @ 1.1 19t 1.4 17t
WSCP-FM @ 1.7 16t 1.4 17t
WFRG-FM 2.0 13 1.4 17t
WTKV-FM @ 0.9 21 0.7 20t
WOUR-FM 0.5 23 0.7 20t
WSGO-AM @ 0.3 24 0.5 22t
WUMX-FM 0.7 22 0.5 22t
WNSS-AM 1.1 19t 0.5 22t
WOLF-FM @ ** 0.3 25t
WSEN-AM @ ** 0.3 25t
WOLF-AM @ ** 0.1 27
Market Total 100 100
# Audience estimates adjusted for actual broadcast schedule: WSCP-AM Mon-Sun 6a-Mid in Spring 2004.�� WSCP-AM Mon-Sun 6a-Mid in Summer 2004.��� ** Station(s) not reported this survey: WOLF-FM, WSEN-AM, WOLF-AM in Spring 2004.��� @ Simulcasting Partners.See Station Information and Special Notices sections of the applicable Radio Market Report: WTKV-FM with WTKW-FM in Spring 2004. WSGO-AM with WTLA-AM in Spring 2004. WSCP-AM with WSCP-FM in Spring 2004. WTKV-FM with WTKW-FM in Summer 2004. WSGO-AM with WTLA-AM in Summer 2004. WKRH-FM with WKRL-FM in Summer 2004. WOLF-AM with WOLF-FM in Summer 2004. WSCP-AM with WSCP-FM in Summer 2004. WSEN-AM with WSEN-FM in Summer 2004.�� The estimates provided by Arbitrends v1.4 are derived from the diaries that provide the data in the Radio Market Report and are subject to the limitations stated in that report.Due to these limitations, inherent in Arbitron's methodology, the accuracy of Arbitron audience estimates cannot be determined to any precise mathematical value or definition.Arbitrends is not part of Arbitron's regular syndicated service and is not accredited by the Media Rating Council (MRC).
� 2002 Arbitron Inc.