Jeep brand announced today it will launch an interactive advertising campaign for the all-new 2006 Jeep Commander called "The Mudds." The new campaign will begin on October 24, and coincide with the arrival of the Jeep Commander into dealerships nationwide. To meet the Mudds, go to http://www.wearethemudds.com

The Mudds are an active, well-adjusted family of five that enjoys an adventurous Jeep lifestyle. Mr. Brock Mudd and Mrs. Tracey Mudd have three children -- Summer (age 17), Victoria (age 13) and Clay (age 11). They appear to be a quintessential family of five, except for the fact the entire family is ... yep you guessed it ... covered in mud. Consumers will get to know the family as they travel through humorous situations in their all-new 2006 Jeep Commander.

The Mudd's story will elaborately unfold over several weeks with bi-weekly Webisodes, biography pages, screensavers and wallpapers. Consumers also will have the opportunity to learn about the Mudd's adventures by reading Victoria's own blog. In addition to getting to know the family in a virtual world, the Mudds also will make appearances at various events across the country.

"The Mudds campaign blends Jeep lifestyle with the latest technology in a fun and engaging online environment," said Jeff Bell, Vice President - Jeep, Chrysler Group. "The Mudds site will not only engage users, but also will forge deep connections with the Jeep brand while highlighting the newest addition to the Jeep product lineup."

The campaign has online audiences will be invited to participate in an online scavenger hunt, powered by Google Maps, while learning about the 2006 Jeep Commander. This is the first commercial integration of virtual geo-caching (or scavenger hunts) fully integrated with Google Maps Application Programming Interface (API) and it is the first online branded experience that will fuse Webisodes (episodic video), mapping technology and rich media to offer a compelling and immersive experience for consumers.

Visitors to The Mudds microsite will be invited to watch videos and use Google Maps to find geocaches that The Mudds have hidden, which contain bonus information about the family and a chance to win a 2006 Jeep Commander.

The Mudds will make a special appearance on the iTV platform where subscribers will be able to watch the first episode, learn more about the character's biographies, view their "Mudd mobile," locate the closest Jeep dealer and request more vehicle information (only on Dish TV).

The Mudds will also deliver updated text messages to consumers that opt in for wireless notifications on their cell phones. Consumers will also have the opportunity to learn more about the Jeep Commander and the Mudds via their wireless PDA through an AvantGo partnership.