Home town heroes move the PPM needle
You know that a Major League Baseball playoff game is a big hometown radio draw, but with PPM up and running in Philadelphia, Arbitron is now able to report just how big that draw was. The ratings company says game one of the Philadelphia Phillies vs. Colorado Rockies playoff series on the afternoon of October 3rd drew huge listener numbers.
Arbitron's PPM estimated that WPHT-AM delivered a 9.2 average quarter hour rating for Men 25-54. That means that the average audience for each of the 11 quarter-hours of the game was 94,900 persons for that key demographic. For all persons age 6 and older, the game posted a 5.3 average quarter hour rating.
Over the course of two and three-quarter hours of "pure game" programming, more than three quarters of a million persons, age 6 and older, tuned in to WPHT-AM for at least a portion of the game. Among Men 25-54, more than one out of every four in the market tuned to WPHT-AM for at least a portion of the playoff game.
Alas, the Rockies swept the Phillies in three games, so PPM is also out of the playoffs this year, at least from the home team position.
WPHT-AM audience delivery*
Philadelphia Metro Survey Area; Wednesday, October 3, 2007
Pre-Game: 2:30pm-3:00pm “Pure Game” quarter hours: 3:00pm-5:45pm
Post-Game: 5:45pm-6:15pm
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AQH Persons
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AQH Rating
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Demographic
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Pre-game
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Game
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Post-Game
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Pre-game
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Game
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Post-Game
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Persons 6+
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90,800
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251,900
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160,500
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1.9
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5.3
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3.4
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Males 25-54
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20,000
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94,900
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52,300
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1.9
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9.2
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5.1
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|
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Cume
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Cume Rating
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Demographic
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Pre-game
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Game
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Post-Game
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Pre-game
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Game
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Post-Game
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Persons 6+
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126,400
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798,800
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266,100
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2.7
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16.8
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5.6
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Males 25-54
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34,900
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270,600
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90,600
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3.4
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26.2
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8.8
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*preliminary data analysis
Source: Arbitron
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