The Direct Marketing Association will demonstrate the essential role direct marketing plays in successful integrated marketing strategies when the Association hosts a full range of activities during Advertising Week 2005, commencing on 9/26 in NYC.

"As consumers pay less attention to overly-broad advertising appeals, and new marketing channels are being created by advances in technology, businesses now have new opportunities to direct their advertisements to consumers who are seeking information that's relevant to them," said John A. Greco, Jr., The DMA CEO. "Although the lines between advertising and direct marketing are blurring, when integrated effectively the return-on-investment is crystal clear."

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The DMA is a Platinum Sponsor of Advertising Week 2005, holds a seat on the Advertising Week 2005 Board and is a member of its Organizing Committee.

DMA Events at Advertising Week 2005:

Tuesday,
9/27, 3:00 - 5:00 pm

Young & Rubicam Building, Ney Center. Panel Discussion: Blurring the Lines Between Brand and Direct Marketers: Working Together to Create Effective, Relevant and Measurable Campaigns

Moderated by Richard Rosen, President & CEO of AlloyRed, the panel of marketers will debate the realities of today's marketing paradigm.

Confirmed panelists include Pam Larrick, Chairman & CEO, FCBi Worldwide; Jon Roska, Founding Partner, Chief Creative Officer, Roska Direct; Rod DeVar, VP, Advertising, US Postal Service; Fred Rubin, Partner, Director of iDeutsch and directDeutsch and Carole Weitz, SVP/Group Creative Director, Draft.

5:00 - 7:00 PM:
DMA International ECHO Awards Showcase and Reception