Arbitron creates Advertiser/Agency Advisory Council
Arbitron will establish an Advertiser/Agency Advisory Council as a standing forum for collaboration with advertisers and their agencies.
"We are organizing this council as an important source of input as we shape our services and define the direction of our business to meet evolving needs of the media and marketing industry," said Owen Charlebois, president, U.S. Media Services. "In particular, as we make the transition to electronic measurement, we need advertisers and their agencies to be as involved in the process as broadcasters are."
The goals of the council are to:
* provide insight and counsel into the evolving business needs of advertisers and agencies in the area of media and marketing information and research;
* create a formal venue for advertisers and advertising agencies to have a dialogue with Arbitron senior management;
* define the business issues and identify the decisions that the industry needs to make in our transition to electronic measurement;
* determine additional ways of serving the information needs of multicultural and emerging markets, and;
* implement new measures of accountability and return on investment.
"This council will complement the current work we do with the 4As Media Research Committee and the ANA Radio Committee, but we intend to go beyond research issues and use this forum as a means of getting more input on key business issues," said Charlebois.
The first meeting of the council will take place on November 9-10 in Washington D.C. A number of key agency and advertiser executives have accepted Arbitron's invitation to participate in the inaugural meetings of the council.
|
Jean Pool
|
SVP, Operations Director
|
Universal McCann
|
|
Kathy Crawford
|
President of Local Broadcast
|
Mindshare
|
|
Phyllis Maguire
|
SVP, Group Media Director
|
MPG
|
|
Sue Johenning
|
EVP, Director of Local Broadcast
|
Initiative
|
|
Kate Sirken (Lynch)
|
SVP, Global Research Director
|
Starcom Worldwide
|
|
Bruce Goerlich
|
EVP, Director of Strategic Resources
|
Zenith Media Services, Inc.
|
|
Larry Goldstein
|
VP, Research and Development
|
PHD USA
|
|
Mary Barnas
|
Director, Spot Radio & Spot TV
|
Carat North America
|
|
Brad Adgate
|
Research Director
|
Horizon Media
|
|
Megan Bearden
|
Manager, Media Information,
|
Coca-Cola North America
|
|
Vicky Champlin
|
Director, Media Planning
|
Busch Media Group
|
|
Ken Martin
|
VP, Group Media Director,
|
PHD Los Angeles
|
|
John Maher
|
SVP, Director of Planning
|
US International Media
|
|
Joe Caponigro
|
SVP, Executive Media Director
|
WestWayne Inc.
|
|
Larry Kelley
|
EVP, Dir. Media/Research
|
Fogarty Klein & Monroe
|
|
Jim Elms
|
SVP, Media Director
|
Barkley Evergreen & Partners
|
|
Laura Marella
|
SVP, Chief Growth Officer
|
Casanova Pendrill Publicidad
|
|
Linda Jefferson
|
SVP, Media Director
|
Burrell Advertising
|
Are you reading this from a forwarded email?
