Click on the banner to learn more...
|
Ad spend grows faster than economy
According to data recently released by TNS Media Intelligence, total advertising expenditures for the first half of 2005 increased 4.5%, compared to the same period in 2004, to 70.5 billion.
Steven Fredericks, President and CEO of TNS Media Intelligence, said "The first half ad expenditure numbers demonstrate sustained momentum from the first quarter of the year. The advertising market continues to outperform the general economy."
Cable TV continued to be a strong sector, rising 15.3% due to higher unit rates, increases in commercial time and larger audiences. Internet display advertising advanced 9.4%, again outpacing the total market. Other strong categories were Outdoor, Consumer Magazines, Local Newspapers and Network TV. National media outpaced local media during the period, while spot TV spend fell.
Ad spend grows faster than economy
|
Advertising Spending by Media
|
|
Media
|
Jan-June 2005(Millions)
|
Jan-June 2004(Millions)
|
% CHANGE
|
|
Newspapers (Local)
|
$12,238.30
|
$12,029.00
|
1.70%
|
|
Network Tv
|
$11,692.80
|
$11,214.10
|
4.30%
|
|
Consumer Magazines
|
$10,500.60
|
$9,621.80
|
9.10%
|
|
Cable Tv2
|
$7,935.80
|
$6,881.50
|
15.30%
|
|
Spot Tv3
|
$7,339.30
|
$7,819.10
|
-6.10%
|
|
Internet4
|
$3,961.80
|
$3,621.90
|
9.40%
|
|
Local Radio5
|
$3,589.90
|
$3,537.30
|
1.50%
|
|
B-To-B Magazines
|
$2,523.70
|
$2,461.50
|
2.50%
|
|
Syndication - National
|
$1,994.60
|
$1,924.90
|
3.60%
|
|
Hispanic Media6
|
$1,953.40
|
$1,889.60
|
3.40%
|
|
Outdoor
|
$1,693.90
|
$1,550.10
|
9.30%
|
|
National Newspapers
|
$1,688.80
|
$1,642.10
|
2.80%
|
|
National Spot Radio
|
$1,243.30
|
$1,214.30
|
2.40%
|
|
Fsi's7
|
$778.70
|
$744.20
|
4.60%
|
|
Sunday Magazines
|
$752.80
|
$698.80
|
7.70%
|
|
Network Radio
|
$486.90
|
$503.60
|
-3.30%
|
|
Local Magazines
|
$200.00
|
$160.80
|
24.40%
|
|
Total8
|
$70,574.60
|
$67,514.60
|
4.50%
|
|
Source: TNS Media Intelligence
|
|
|
Radio Business Report
First... Fast... Factual and Independently Owned
|
 |
New readers can receive our RBR Morning Epaper
FREE for the next 30 Business days!
|
|
|
©2005 Radio Business Report/Television Business Report, Inc. All rights reserved.
Radio Business Report -- 2050 Old Bridge Road, Suite B-01, Lake Ridge, VA 22192 -- Phone: 703-492-8191
|
Good Morning - Thanks for your loyal RBR readership. The only trade publication you need to stay informed.