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Ad spend grows faster than economy-by category, advertisers
According to data recently released by TNS Media Intelligence, total advertising expenditures for the first half of 2005 increased 4.5%, compared to the same period in 2004, to 70.5 billion.
All of the top 10 advertising categories, representing 50.1% of all advertising expenditures, exhibited growth for the period with the exception of Non-Domestic Automotive. Direct Response posted the largest increase.
Ad spend grows faster than economyby category, advertisers
Top Ten Advertising Categories
|
Category
|
Jan - June 2005
(Millions)
|
Jan - June 2004
(Millions)
|
% CHANGE
|
Domestic Automotive
|
$4,235.70
|
$4,028.90
|
5.10%
|
Non-Domestic Automotive
|
$4,212.50
|
$4,238.50
|
-0.60%
|
Financial Services
|
$3,799.70
|
$3,545.70
|
7.20%
|
Telecommunications
|
$3,735.40
|
$3,611.50
|
3.40%
|
Misc Local Services
|
$3,522.60
|
$3,303.20
|
6.60%
|
Retail, Other
|
$3,437.00
|
$3,437.00
|
0.00%
|
Direct Response
|
$2,955.60
|
$2,464.10
|
19.90%
|
Personal Care
|
$2,804.10
|
$2,658.70
|
5.50%
|
Travel & Tourism
|
$2,760.60
|
$2,717.50
|
1.60%
|
Restaurants
|
$2,330.20
|
$2,134.20
|
9.20%
|
Source: TNS Media Intelligence
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Among the leading advertiser companies, General Motors surpassed Procter & Gamble to claim the top spot during the period. The Top 10 advertisers collectively increased their ad spending by 5.5%.
Top Ten Advertisers
|
Company
|
Jan - June 2005 (Millions)
|
Jan - June 2004
(Millions)
|
% Change
|
General Motors Corp
|
$1,514.70
|
$1,263.10
|
19.90%
|
Procter & Gamble Co
|
$1,265.30
|
$1,327.20
|
-4.70%
|
Time Warner Inc
|
$958.10
|
$896.50
|
6.90%
|
Ford Motor Co
|
$812.10
|
$714.00
|
13.70%
|
Sbc Communications Inc
|
$793.60
|
$856.40
|
-7.30%
|
Johnson & Johnson
|
$784.90
|
$642.60
|
22.10%
|
Verizon Communications Inc
|
$755.60
|
$704.40
|
7.30%
|
Daimlerchrysler Ag
|
$743.90
|
$848.60
|
-12.30%
|
Altria Group Inc
|
$704.10
|
$560.90
|
25.50%
|
Walt Disney Co
|
$701.00
|
$745.20
|
-5.90%
|
Total
|
$9,033.30
|
$8,558.90
|
5.50%
|
Source: TNS Media Intelligence
|
Note: Figures do not contain National Spot Radio, Outdoor, FSI, or PSA activity.
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