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Ad spend grows faster than economy-by category, advertisers

According to data recently released by TNS Media Intelligence, total advertising expenditures for the first half of 2005 increased 4.5%, compared to the same period in 2004, to 70.5 billion.

All of the top 10 advertising categories, representing 50.1% of all advertising expenditures, exhibited growth for the period with the exception of Non-Domestic Automotive. Direct Response posted the largest increase.


Ad spend grows faster than economy—by category, advertisers

Top Ten Advertising Categories

Category

Jan - June 2005
(Millions)

Jan - June 2004
(Millions)

% CHANGE

Domestic Automotive

$4,235.70

$4,028.90

5.10%

Non-Domestic Automotive

$4,212.50

$4,238.50

-0.60%

Financial Services

$3,799.70

$3,545.70

7.20%

Telecommunications

$3,735.40

$3,611.50

3.40%

Misc Local Services

$3,522.60

$3,303.20

6.60%

Retail, Other

$3,437.00

$3,437.00

0.00%

Direct Response

$2,955.60

$2,464.10

19.90%

Personal Care

$2,804.10

$2,658.70

5.50%

Travel & Tourism

$2,760.60

$2,717.50

1.60%

Restaurants

$2,330.20

$2,134.20

9.20%

Source: TNS Media Intelligence


Among the leading advertiser companies, General Motors surpassed Procter & Gamble to claim the top spot during the period. The Top 10 advertisers collectively increased their ad spending by 5.5%.

Top Ten Advertisers

Company

Jan - June 2005 (Millions)

Jan - June 2004
(Millions)

% Change

General Motors Corp

$1,514.70

$1,263.10

19.90%

Procter & Gamble Co

$1,265.30

$1,327.20

-4.70%

Time Warner Inc

$958.10

$896.50

6.90%

Ford Motor Co

$812.10

$714.00

13.70%

Sbc Communications Inc

$793.60

$856.40

-7.30%

Johnson & Johnson

$784.90

$642.60

22.10%

Verizon Communications Inc

$755.60

$704.40

7.30%

Daimlerchrysler Ag

$743.90

$848.60

-12.30%

Altria Group Inc

$704.10

$560.90

25.50%

Walt Disney Co

$701.00

$745.20

-5.90%

Total

$9,033.30

$8,558.90

5.50%

Source: TNS Media Intelligence


Note: Figures do not contain National Spot Radio, Outdoor, FSI, or PSA activity.



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