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PPM ratings link Reality TV viewing and Morning radio listening

Arbitron released an analysis of the television and radio audience in Houston that details the link between viewers of reality TV shows to the morning radio shows they listen to the day after.

Radio morning show personalities almost always talk about programs that aired on TV the night before. Reality TV shows, which feature unscripted outcomes or audience participation, are especially chat worthy for radio show hosts the morning after.

The Arbitron Portable People Meter (PPM) system, which simultaneously tracks radio listening and television viewing among Houston consumers, can now provide radio programmers with a never-before-available profile of what morning show listeners actually watched on television the night before. And the data shows that the viewing patterns of radio listeners aren't easy to predict.

For example, nearly one out of three listeners to the morning show of KSBJ-FM, a Contemporary Christian radio station, watched the finale of Big Brother 6 on CBS the night before.

Two reality-based dancing shows, So You Think You Can Dance on FOX and Dancing with the Stars on ABC, have very different profiles in terms of the morning after radio audience. The finale of the ABC dance show garnered the largest morning after share of radio listeners to a County station - KILT-FM. The premiere of the FOX dance show was tops in share among morning listeners on a Pop Contemporary Hit station KRBE-FM.

"The state-of-the-art PPM provides radio stations with unique insights about television viewership and how that relationship impacts their radio show audiences." said Pierre Bouvard, president, Portable People Meter, Arbitron. "Not only do we know how listeners really use radio, we also know how those same listeners use television."

The following page provides a table of various high-profile reality programs from this summer. (How to read: 48.9% of the morning show audience on KILT-FM watched the July 6 finale of Dancing with the Stars on ABC.)

Percentage of Morning Show (6-10am; P6+) Listeners
Who Viewed Reality Programs the Night Before

ABC Dancing with the Stars (Finale) -- 7/6/2005

48.9%

KILT-FM

Country

48.1%

KPRC-AM

News Talk Information

47.8%

KIOL-FM

Album Adult Alternative

34.1%

KKRW-FM

Classic Rock

29.3%

KTRH-AM

News Talk Information

29.0%

KPTY-FM

Rhythmic Contemporary

25.0%

KODA-FM

Adult Contemporary

20.4%

KTBZ-FM

Alternative

19.6%

KHMX-FM

Hot Adult Contemporary

13.6%

KRBE-FM

Pop Contemporary Hit


FOX So You Think You Can Dance (Premiere) -- 7/20/2005

30.8%

KRBE-FM

Pop Contemporary Hit

25.0%

KPRC-AM

News Talk Information

19.0%

KPTY-FM

Rhythmic Contemporary

18.2%

KLOL-FM

Hispanic/Urban CHR

16.3%

KTBZ-FM

Alternative

13.6%

KTRH-AM

News Talk Information

7.5%

KODA-FM

Adult Contemporary


ABC Brat Camp (Premiere) -- 7/13/2005

34.3%

KSBJ-FM

Contemporary Christian

25.6%

KTRH-AM

News Talk Information

25.4%

KODA-FM

Adult Contemporary

17.9%

KILT-FM

Country

17.6%

KRBE-FM

Pop Contemporary Hit

17.1%

KHMX-FM

Hot Adult Contemporary


CBS Big Brother 6 (Premiere) -- 7/7/2005

26.9%

KSBJ-FM

Contemporary Christian

26.1%

KPRC-AM

News Talk Information

19.6%

KILT-FM

Country

18.4%

KKRW-FM

Classic Rock

15.4%

KTBZ-FM

Alternative

13.1%

KHMX-FM

Hot Adult Contemporary

12.5%

KODA-FM

Adult Contemporary


CBS Rock Star INXS (Premiere) -- 7/11/2005

25.0%

KUHF-FM

News Talk Information

17.6%

KRBE-FM

Pop Contemporary Hit

13.9%

KSBJ-FM

Contemporary Christian

11.3%

KILT-FM

Country

10.0%

KTRH-AM

News Talk Information

8.5%

KHMX -FM

Hot Adult Contemporary

7.5%

KODA-FM

 Adult Contemporary


NBC I Want To Be a Hilton (Premiere) -- 7/21/2005

11.3%

KHMX-FM

Hot Adult Contemporary

12.2%

KTRH-AM

News Talk Information

7.7%

KKRW-FM

Classic Rock

7.0%

KODA-FM

Adult Contemporary

7.5%

KTBZ-FM

Alternative

6.8%

KILT-FM

Country


NBC Average Joe 4 (Finale) -- 7/27/2005

21.1%

KPRC-AM

News Talk Information

13.6%

KHJZ-FM

AC (NAC)/Smooth Jazz

7.3%

KTBZ-FM

Alternative

6.8%

KTRH-AM

News Talk Information





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