Arbitron released an analysis of the television and radio audience in Houston that details the link between viewers of reality TV shows to the morning radio shows they listen to the day after.
Radio morning show personalities almost always talk about programs that aired on TV the night before. Reality TV shows, which feature unscripted outcomes or audience participation, are especially chat worthy for radio show hosts the morning after.
The Arbitron Portable People Meter (PPM) system, which simultaneously tracks radio listening and television viewing among Houston consumers, can now provide radio programmers with a never-before-available profile of what morning show listeners actually watched on television the night before. And the data shows that the viewing patterns of radio listeners aren't easy to predict.
For example, nearly one out of three listeners to the morning show of KSBJ-FM, a Contemporary Christian radio station, watched the finale of Big Brother 6 on CBS the night before.
Two reality-based dancing shows, So You Think You Can Dance on FOX and Dancing with the Stars on ABC, have very different profiles in terms of the morning after radio audience. The finale of the ABC dance show garnered the largest morning after share of radio listeners to a County station - KILT-FM. The premiere of the FOX dance show was tops in share among morning listeners on a Pop Contemporary Hit station KRBE-FM.
"The state-of-the-art PPM provides radio stations with unique insights about television viewership and how that relationship impacts their radio show audiences." said Pierre Bouvard, president, Portable People Meter, Arbitron. "Not only do we know how listeners really use radio, we also know how those same listeners use television."
The following page provides a table of various high-profile reality programs from this summer. (How to read: 48.9% of the morning show audience on KILT-FM watched the July 6 finale of Dancing with the Stars on ABC.)
Percentage of Morning Show (6-10am; P6+) Listeners
Who Viewed Reality Programs the Night Before
ABC Dancing with the Stars (Finale) -- 7/6/2005
|
48.9%
|
KILT-FM
|
Country
|
48.1%
|
KPRC-AM
|
News Talk Information
|
47.8%
|
KIOL-FM
|
Album Adult Alternative
|
34.1%
|
KKRW-FM
|
Classic Rock
|
29.3%
|
KTRH-AM
|
News Talk Information
|
29.0%
|
KPTY-FM
|
Rhythmic Contemporary
|
25.0%
|
KODA-FM
|
Adult Contemporary
|
20.4%
|
KTBZ-FM
|
Alternative
|
19.6%
|
KHMX-FM
|
Hot Adult Contemporary
|
13.6%
|
KRBE-FM
|
Pop Contemporary Hit
|
FOX So You Think You Can Dance (Premiere) -- 7/20/2005
|
30.8%
|
KRBE-FM
|
Pop Contemporary Hit
|
25.0%
|
KPRC-AM
|
News Talk Information
|
19.0%
|
KPTY-FM
|
Rhythmic Contemporary
|
18.2%
|
KLOL-FM
|
Hispanic/Urban CHR
|
16.3%
|
KTBZ-FM
|
Alternative
|
13.6%
|
KTRH-AM
|
News Talk Information
|
7.5%
|
KODA-FM
|
Adult Contemporary
|
ABC Brat Camp (Premiere) -- 7/13/2005
|
34.3%
|
KSBJ-FM
|
Contemporary Christian
|
25.6%
|
KTRH-AM
|
News Talk Information
|
25.4%
|
KODA-FM
|
Adult Contemporary
|
17.9%
|
KILT-FM
|
Country
|
17.6%
|
KRBE-FM
|
Pop Contemporary Hit
|
17.1%
|
KHMX-FM
|
Hot Adult Contemporary
|
CBS Big Brother 6 (Premiere) -- 7/7/2005
|
26.9%
|
KSBJ-FM
|
Contemporary Christian
|
26.1%
|
KPRC-AM
|
News Talk Information
|
19.6%
|
KILT-FM
|
Country
|
18.4%
|
KKRW-FM
|
Classic Rock
|
15.4%
|
KTBZ-FM
|
Alternative
|
13.1%
|
KHMX-FM
|
Hot Adult Contemporary
|
12.5%
|
KODA-FM
|
Adult Contemporary
|
CBS Rock Star INXS (Premiere) -- 7/11/2005
|
25.0%
|
KUHF-FM
|
News Talk Information
|
17.6%
|
KRBE-FM
|
Pop Contemporary Hit
|
13.9%
|
KSBJ-FM
|
Contemporary Christian
|
11.3%
|
KILT-FM
|
Country
|
10.0%
|
KTRH-AM
|
News Talk Information
|
8.5%
|
KHMX -FM
|
Hot Adult Contemporary
|
7.5%
|
KODA-FM
|
Adult Contemporary
|
NBC I Want To Be a Hilton (Premiere) -- 7/21/2005
|
11.3%
|
KHMX-FM
|
Hot Adult Contemporary
|
12.2%
|
KTRH-AM
|
News Talk Information
|
7.7%
|
KKRW-FM
|
Classic Rock
|
7.0%
|
KODA-FM
|
Adult Contemporary
|
7.5%
|
KTBZ-FM
|
Alternative
|
6.8%
|
KILT-FM
|
Country
|
NBC Average Joe 4 (Finale) -- 7/27/2005
|
21.1%
|
KPRC-AM
|
News Talk Information
|
13.6%
|
KHJZ-FM
|
AC (NAC)/Smooth Jazz
|
7.3%
|
KTBZ-FM
|
Alternative
|
6.8%
|
KTRH-AM
|
News Talk Information
|