American Airlines launches NYC, Chicago "flights"
American Airlines has launched a new campaign that focuses on its global schedule and service offerings are just what meets New York and Chicago's travelers' discerning needs. The campaign focuses on the extensive international and domestic flight schedule that American and its partner, American Eagle, offer from New York's JFK, LaGuardia and Newark airports, together with White Plains/Westchester and Newburgh/Stewart. For Chicago, O'hare Airport is emphasized. Chicago gets radio as part of the effort, NYC doesn't, as you'll read.
"Our theme for this campaign is 'we know life can take you virtually anywhere and that's exactly where we fly.' It resonates with many of our frequent flyers and is easily understood by those passengers who may only travel once or twice a year," said Rob Britton, American's Managing Director - - Brand Development and Advertising. "This new campaign will feature some distinctive elements, including the use of the large wall spaces of buildings, large ads on buses and the AA message shown on screens in office-building elevators."
The campaign includes
* American's award-winning "We know why you fly" television campaign, including a new spot recently filmed on location in Madrid, Paris and Los Angeles this past spring. The new spot highlights American's scope of service: American has the global network to meet flyers' needs no matter why they are traveling or where they want to go.
* Television commercials on such outlets as WABC/ABC, WCBS/CBS, WLIW/PBS, WLNY/IND, WNBC/NBC, WNET/PBS, WNYW/Fox, WWOR/UPN, NY 1 News, New York
Interconnect/CNN, ESPN, Time Warner/Full Zone NY, News 12 -- Full Ring NY, News 12, and YES Network.
* Online ads.
* Outdoor advertising, including billboards and wallscapes (painted buildings) at eight uptown and downtown locations (to begin 11/1).
* A direct mail effort totaling 200,000 pieces.
For Chicago:
Unique print ads in Chicago Tribune, Redeye, Crain's Chicago Business and Chicago Magazine.
* Online ads.
* Outdoor advertising on billboards and wallscapes (painted buildings) at 11 downtown and North Side locations, including two ads in the Ogilvie Transportation Center.
* Large American Airlines "rolling billboards" on 100 CTA elevated (L) train cars on the Blue, Brown and Purple lines highlighting key American destinations.
* Direct mail and local consumer promotions.
* Spanish-language ads that will air on television and radio, as well as print ads that will be placed at CTA L train stations.
* Print ads directed at the African-American market.
