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Weekday audience for online radio nets up 38%
Arbitron and comScore Media Metrix released the online radio ratings for June 2006 whose findings observed a sharp increase in AQH audience compared to the same month last year. The weekday AQH audience for the measured online radio networks for June is 1,031,368 people age 12+ listening Monday-Friday 6AM-7PM.
The June 2006 audience to the five networks that were measured in the June 2005 report increased 38 percent, growing from an AQH audience of 743,500 in 2005 to an AQH audience of 1,022,400 persons age 12 and older in June 2006.
More than six million different people, age 12+, tuned to the online radio networks measured by comScore Arbitron during an average week in June, Monday to Sunday from 6AM-Midnight. The midday cumulative audience (Mon-Fri 10AM-3PM) for the six measured networks in June 2006 reached 3,279,400 listeners.
The June report of the comScore Arbitron Online Radio Ratings service rated America Online's AOL Radio Network; Yahoo! Music; Microsoft's MSN Radio and WindowsMedia.com; Live365; ESPN Radio; and Clear Channel Online Music and Radio during an average broadcast week in the month of June. Ronning Lipset Radio represents all the networks, with the exception of ESPN Radio.
Persons 12+
Average Weekly Audience - JUNE 2006
Geography: United States (50 States)
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Average Quarter-Hour Persons
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Cume Persons
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Average Quarter-Hour Persons
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America Online's AOL Radio Network
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1,106,100
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313,700
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1,648,200
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195,100
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Clear Channel Online Music and Radio
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783,500
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130,100
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906,600
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72,700
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ESPN Radio
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124,000
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9,000
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186,400
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5,000
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Live365
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515,800
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105,900
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717,200
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60,600
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Microsoft’s MSN Radio and WindowsMedia.com
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617,700
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153,900
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825,900
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86,000
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Yahoo Music/LAUNCHcast
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1,505,200
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318,800
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2,329,300
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196,300
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TOTAL: All Six Networks
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4,415,135
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1,031,368
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6,295,229
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615,717
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Total RL Radio Network
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4,297,700
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1,022,400
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6,116,800
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610,700
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Note: Cume is defined as the number of different people who listen during a given daypart. Cume audience estimates for individual networks should not be added, because people who listen to more than one network will be counted twice. The reported audience for the total of the four networks is an unduplicated estimate of the number of different people who listened to one or more of the networks for a minimum of five minutes during the week.
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* ESPN Radio was not part of the measured networks in June 2005. They have been excluded from the comparison which shows an increase in AQH audience of 38 percent.
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