Metro Networks unveils new network lineup
Westwood One's Metro Networks announced an enhanced lineup of demographically targeted networks, effective January 1, 2007. In addition to its existing broad-reach platform, which will be known as The Total Reach Network, Metro Networks sponsorships will be divided into three unique, highly-targeted networks: The Mobile Male Network, The Active Female Network and The Opinion Leader Network.
Additionally, Metro Networks will also implement an internal proprietary inventory management and scheduling system enhancement project to offer even greater controls of inventory and accountability, ensuring more favorable station rotations.
Explains Roby Wiener, CMO Westwood One, "In 2007, staying ahead of changing client needs is defined by offering better and more targeted choices, which is exactly what we have done with the packaging of Metro Networks inventory. At the same time, our unique position as an industry leader has put us at the forefront of developing the next generation of technological infrastructure to support this vast media platform."
See the new nets here
The Mobile Male Network
Delivers on-the-go men in Metro Networks' top markets with increased reach, frequency and efficiency
The Active Female Network
Female-targeted network with customized affiliate line-up to reach mobile, on-the-go females from every stage of life and psychographic
The Opinion Leader Network
Reaches affluent decision makers during peak drive times effectively and efficiently
The Total Reach Network
Maximizes reach with complete market and format coverage; comprised of above three networks
