Former Radio & Records publisher Erica Farber is joining the Radio Advertising Bureau (RAB) effective January 1st. The latest reorganization of the organization will feature a consolidation of its Membership, Professional Development and Services units into one group under Farber.
With Farber coming onboard, RAB veteran Ron Ruth is shifting to a consulting role for RAB. Sheila Kirby is leaving RAB to become Sr. Vice President, Sales Training and Development at CBS Radio.
“I am thrilled about Erica joining the management team of the RAB,” said Jeff Haley, RAB, President and CEO, to whom Farber will report. “We are at a pivotal time as we look to serve the industry and ensure our product offerings meet the demands of an evolving medium. There’s no better executive for the role than Erica.”
“I am excited about joining the RAB,” said Farber, “I can’t think of a more perfectly suited role to leverage my sales, marketing, programming experience and relationships within this great industry.”