ESPN Deportes enters 2009-2010 upfront with record ratings


ESPN Deportes, the only Spanish-language cable network televising sports 24 hours a day, enters the 2009-2010 “Upfront” season with record ratings, continued focus on featuring the best sportscasters in the industry and serving fans via its multimedia platforms offerings. The network announced a series of initiatives at the company’s Upfront, highlighted by the addition of legendary sportscaster Jorge Ramos to the company’s television commentator team.

Ramos, who has served as the lead commentator for ESPN Deportes Radio for the past four years, will bring his talent to ESPN Deportes TV, joining the network’s analysts and commentators.  Ramos will make his debut on ESPN Deportes TV in August when the network begins to simulcast ESPN Deportes Radio’s daily soccer program Jorge Ramos y su banda.

“2008 was a great year for ESPN Deportes in many fronts,” said Lino Garcia, general manager, ESPN Deportes. “Becoming the highest-rated and most-watched sports network on Spanish-language cable in just our first year of Nielsen measurements reflects the power that ESPN Deportes has in delivering Hispanic viewers.  It is also gratifying to see that much like ESPN, Hispanic sports fans are coming to ESPN Deportes not only for live sporting events, but also for news and information. Our ratings success has been in great part due to the credibility and journalistic integrity that our commentators bring to our telecasts.  Jorge’s unique style will fit perfectly into our strategy of serving Spanish-speaking sports fans throughout the U.S. and further advance our leadership position in sports news and information.”