ESPN Deportes signs Ford, AT&T, BK for “Dream Job: El Reportero”


ESPN Deportes signed multimedia agreement with Ford, AT&T, Burger King and Infinity Auto Insurance to serve as marketing partners for the second installation of ESPN Deportes’ “Dream Job: El Reportero,” the Spanish-language version of ESPN’s popular “Dream Job.”

The initiative will give the opportunity to aspiring sportscasters from across the nation to compete for a chance to serve as a soccer reporter for ESPN Deportes covering the biggest sporting event in 2010 and win a brand new 2010 Ford Fusion Sport. Dream Job: El Reportero kicks off Saturday, 10/3 with the NYC auditions.

 “We are thrilled that blue-chip brands like Ford, AT&T, Burger King Corporation and Infinity Auto Insurance have joined forces with ESPN Deportes to bring back Dream Job: El Reportero,” said Lino García, GM, ESPN Deportes.  “Dream Job: El Reportero provides a unique opportunity for our corporate partners to connect with Hispanic sports fans on a national and grassroots level.”

In addition to the grand prize of landing a job as a soccer reporter for ESPN Deportes, the winner will drive away in an exhilarating 2010 Ford Fusion Sport, packed with performance thanks to its 263-horsepower, 3.5-liter Duratec V6 engine. The 2010 Ford Fusion boasts a dynamic design inside and out, comes equipped with available technologies such as the exclusive, voice-activated SYNC technology, and its Hybrid model is the most fuel efficient midsized sedan in America with up to 41 MPG. 

The Ford, AT&T, Burger King Corporation and Infinity Auto Insurance partnerships represent a fully integrated alliance across multiple platforms. The four companies will serve as exclusive marketing partners in their respective categories. The deal includes extensive on-air exposure on ESPN Deportes and ESPN Deportes Radio, including product integration in the three week television show, as well as onsite activation and branding in all six cities where auditions are being held. Sponsors will be integrated on a branded trailer that will visit high density Hispanic neighborhoods and college campuses three days prior to audition date.

A print, online and mobile component is also included bringing the brands to life on ESPN Deportes La Revista and through a micro-site that will be fully dedicated to covering Dream Job, including tour schedule, voting information, behind-the-scenes videos from all auditions and finalists profiles. 

Dream Job: El Reportero is the nationwide search for the ultimate sports fan, ready to take their sports knowledge to the next level as an ESPN Deportes soccer reporter.  The second installation of the reality show allows participants to audition for the opportunity to become part of the network’s team and a fixture in the world of sports.  During the auditions, contestants are tested on their knowledge of soccer, on-camera presence and are rated on their overall smooth reporting style.  The show will be hosted by renowned soccer expert Jorge Ramos along a judging panel of some of ESPN Deportes’ most recognized sports experts such as former players and Club América coach Daniel Brailovsky and Rafa Puente, legendary sportscaster José Ramón Fernández and Fuera de Juego anchor Fernando Palomo.  The six city tour kicks off this fall with auditions in New York (October 3), Miami (October 17), Chicago (October 31), San Diego (Nov. 14), Los Angeles (Nov. 21) and Dallas (Dec. 5).