ESPN announced it will air the 2010 Pro Bowl, returning the game to cable for the first time since 2006. In 2008, it was Fox Sports. In 2009, it will be NBC. But now ESPN will have the 2010 Pro Bowl instead of CBS.
“It wasn’t clear why CBS declined to televise the Pro Bowl, though under the terms of the 2006 right agreements the NFL has the right to shop the Pro Bowl rights for a particular year if that network doesn’t want them. That’s apparently what happened here,” Reuters reported.
RBR/TVBR observation: Looks like ESPN is slowly moving into the NFL play-by-play arena. Recently we reported that for the first time in 22 years, the NFL is considering selling its national radio rights to a company other than Westwood One: ESPN Radio is likely to deliver the highest bid.