ESPNFC is a new brand for ESPN Inc. — the sports media company’s new multi-language and multi-country brand for soccer fans around the world. The new brand will extend across TV, radio, print, online, print and mobile.
Just in time for the 2012 UEFA European Football Championship, ESPN says the new offering will bring together all of ESPN’s soccer properties and house them under one universally recognized name. Over time, ESPNFC will add global and regional contributors to ensure coverage of all news and developments 24/7, regardless of where they happen in the world.
Online and on mobile, ESPNFC will have the ability to detect where a fan is accessing content, and deliver locally relevant content for that region and serve that content in the native language. ESPNFC will also provide unique, customizable digital opportunities for marketers who can work with ESPN to reach sports fans on both a global and regional scale using ESPN’s worldwide sales teams.
“ESPN is solidifying its dedication to soccer year-round with the launch of ESPNFC. It represents one of ESPN’s most significant global commitments to the sport and leverages the core strength of what ESPN does well – serve sports fans. In short, ESPNFC is the definitive source for soccer coverage worldwide,” said John Skipper, President, ESPN Inc. and Co-Chairman, Disney Media Networks.
Beginning this week, fans can experience a preview of ESPNFC with branded content online and on mobile platforms specific to the EURO 2012 tournament in Poland and Ukraine. Later this year online and on mobile – around the start of new soccer seasons around the world – ESPNFC will expand to encompass all major leagues and competitions worldwide. ESPNFC will also be integrated into ESPNdeportes.com, which serves the Spanish-speaking community in the US, and across soccer content on many of ESPN’s global TV, radio and print platforms. The company will also rename its signature global multi-platform soccer debate and discussion show to ESPNFC PressPass (from ESPNsoccernet PressPass), reflecting the new brand.