ESPN, NBA Digital team for fantasy basketball


NBA Digital and ESPN signed a multi-year agreement that will make ESPN Fantasy Basketball, the official commissioner-style fantasy basketball game for both and The collaboration means a single integrated game and access to the very best fantasy basketball content online and on mobile devices. The companies will also develop cross-platform promotions through a multitude of ESPN and NBA Digital platforms.

“Working together with NBA Digital on ESPN Fantasy Basketball builds upon the great, multi-faceted relationship we have with the NBA and will provide fans with the very best fantasy basketball game and content available,” said John Kosner, SVP/GM, ESPN Digital Media. “Fans will benefit this season and in seasons ahead from new innovations and an enhanced interactive experience, while advertisers will get more value than ever before from their connection to a best-of-breed multi-platform game and content experience.”

The game is available now on and and on ESPN and NBA mobile Web sites. Fans will be able to manage their teams with the latest information on their players, check scores and set their lineups. Following a record-setting season for the free commissioner-style fantasy game on (including nearly 40 times the growth in participation from the previous season) ESPN Fantasy Basketball will allow players to create leagues and teams, schedule drafts, conduct mock drafts and more. Other features include:

• Integrated access to all the leading NBA Digital and ESPN Fantasy news, analysis and information including video, podcasts, columns, features and more;
• NBA TV and ESPN studio personalities competing in the game throughout the season;
• Mobile companions allowing team management through the ESPN and NBA mobile Web sites, as well as a downloadable Draft Kit mobile application developed by ESPN;
• A co-branded and cohesive marketing campaign featuring 2008 Olympic Gold Medalists Dwight Howard (Orlando Magic) and Deron Williams (Utah Jazz), three-time NBA All-Star Gilbert Arenas (Washington Wizards), and reigning NBA Rookie of the Year Derrick Rose (Chicago Bulls).

As part of the agreement, ESPN and NBA Digital will cross promote the game and the Fantasy Draft Kit across their multiple media platforms. ESPN and NBA Digital will work together to develop new features throughout the 2009-10 NBA regular season (begins 10/27) and in seasons ahead, including the integration of video from the NBA Digital and ESPN libraries. In addition, ESPN and NBA Digital will jointly develop sponsorship packages and co-marketing initiatives around ESPN Fantasy Basketball.