ESPN O&Os sign with ABC Regional Sports & Entertainment Sales


ESPN Radio’s five O&O stations are the latest clients of ABC Regional Sports & Entertainment Sales. ESPN 1050 New York, ESPN 710 Los Angeles, ESPN 1000 Chicago, ESPN 103.3 Dallas and ESPN 1250 Pittsburgh will now rely upon the ABC firm as their exclusive national sales rep for all regional sports sponsorships and transactional business.

Said Greg Sunkel, DOS for the ESPN Radio stations: “Stations today can no longer rely on transactional sales alone to meet their national sales goals.  ABC Regional Sports & Entertainment Sales provides us with the qualities needed to be successful in this new environment. Its proven track record of generating new business by utilizing its solid relationships with agencies and clients, along with its ability to properly represent the unique assets offered by the ESPN owned stations, makes ABC Regional Sports & Entertainment Sales a perfect partner.”

In addition to representing sports industry clients, ABC Regional Sports & Entertainment Sales provides television advertising and marketing services for emerging out-of-home networks as well as two advertising icons in New York City’s Times Square: the ABC SuperSign and the recently launched Walgreens Spectacular.