ESPN Radio has renewed its license of the Veritone aiWARE platform for its sports talk programming and live event coverage.
“The aiWARE platform seamlessly and automatically transforms ESPN’s media with AI in near real time, with enhanced ad and content tracking, comprehensive analytics, faster content extension and smarter media management,” the company said in a release issued Monday (3/12).
ESPN Radio has worked with Veritone since 2016, using Veritone’s AI technology to analyze its national radio network programming. This is inclusive of ESPN Radio’s sports talk and live event programming, including the National Football League, Major League Baseball, National Basketball Association and NCAA’s men’s basketball and football.
The renewal allows ESPN Radio to expand its analysis of the 24/7 programming across multiple ESPN-branded platforms, including broadcast radio and, for the first time, television simulcasts and podcasts for the ESPN Radio Network and ESPN Deportes Radio Network.
ESPN Radio’s owned-and-operated stations in New York, Chicago and Los Angeles will also be analyzed.
“The new agreement will allow ESPN Radio to provide near real-time transparency, verification and analytics for advertising campaigns, satisfying the rapidly multiplying demands for actionable media insights from brands and advertisers,” Veritone said.