In just over a month since unveiling a new consumer segmentation feature on its NPOWER television ratings analysis tool, The Nielsen Company announced ESPN became the first client to license the data. ESPN said that it would use audience segmentation data from PRIZM NE to offer better targeting for its advertisers. Bruce Wilkinson, Claritas VP, Nielsen’s consumer segmentation provider, added that ESPN has long understood the power of PRIZM NE (the consumer segmentation tool) to link disparate datasets, such as Nielsen National People Meter and other syndicated data, or an advertiser’s internal customer info: "Now that PRIZM NE is available in Nielsen’s NPOWER platform, we look forward to helping ESPN implement this capability to serve its advertisers better."
