The fifth annual ESPN Radio “Don’t Give Up” ESPYs V Foundation Auction raised $1,035,512 for The V Foundation for Cancer Research, a 415% increase from the inaugural event’s total of $201,000 in 2005. More than 275 items and experiences were auctioned off either online or as part of an on-air radiothon Wednesday, July 15.
The auction, combined with the ESPY Celebrity Golf Classic, raised nearly $2 million.
Two featured auction offerings were a new 2010 Range Rover luxury vehicle, and ESPN Radio’s Mike & Mike in the Morning broadcasting from a listener’s home. The Range Rover attracted a winning bid of $102,100, while Mike & Mike’s broadcast and ESPN2 simulcast raised $51,100.
The radio auction was one of Team ESPN’s corporate outreach initiatives, which coincided with the ninth annual ESPY Celebrity Golf Classic. Held at Industry Hills Golf Club at Pacific Palms in Industry Hills, Calif. on Tuesday, July 14, the 2009 ESPY Celebrity Golf Classic raised $950,000 in net proceeds for The V Foundation for Cancer Research.