‘Life Cycle Events’ Driving Media Broker Biz

Eddie Esserman

 The first seven months of 2016 haven’t been so hot for the media brokerage business, according to Media Services Group Director Eddie Esserman.

“The year has been relatively slow,” he tells RBR + TVBR.

Esserman says one thing in particular will drive brokerages and transactions.

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Adam R Jacobson is a veteran radio industry journalist and advertising industry analyst with general, multicultural and Hispanic market expertise. From 1996 to 2006 he served as an editor at Radio & Records.