Liberman Broadcasting’s Estrella TV has added affiliates in four major Hispanic markets for its Q3 launch. The deal will have the new Spanish network carried on DTV multicast channels by four Belo Corp. stations.
Under the agreement Estrella TV programming will be broadcast on Belo television stations’ digital multicast channels on KENS-TV San Antonio, KVUE-TV Austin, KTTU-TV Tucson and KGW-TV Portland, OR. With the Belo additions, Estrella TV’s distribution now stands at nearly 60% of Hispanic television households.
“This significant milestone of reaching nearly 60 percent of Hispanic households in the US demonstrates the ongoing appeal of original, compelling content that counterprograms Univision and Telemundo. Our affiliate partners are among the best operators in the industry,” said Lenard Liberman, Executive Vice President, LBI Media. “Belo Corp. is an exciting partner for us, and we look forward to working with their team in bringing Estrella TV to a broader group of viewers who will value and appreciate the high quality and unique programs that air on the network,” he added.
“The addition of Estrella TV in Belo’s San Antonio, Austin, Tucson and Portland markets immediately enhances the programming we provide to our important Hispanic viewers,” said Peter L. Diaz, Belo’s Executive Vice President, Television Operations.