Estrella TV bets on Reno


Liberman Broadcasting’s (LBI Media) announced that its start-up Estrella TV network has added a start-up TV station in Reno, NV as a new affiliate. Starting in August, Estrella will air on the primary digital channel of Fiori Media’s KNRC-TV.

With the Reno affiliate, Estrella TV will reach approximately 76% of US Hispanic households. KNRC is its 25th affiliate and, including O&Os, the network is in 33 markets.