Now Dorothy and Toto will be able to watch new Spanish network Estrella TV. Liberman Broadcasting Inc. (LBI Media) announced that has inked an affiliate deal with River City Broadcasting Inc. in the Wichita-Hutchinson, KS market.
Effective immediately, Estrella TV will air on digital multicast Channel 43.2 of KCTU-LD (Ind.).
Wichita-Hutchinson is the 54th largest US Hispanic TV market, representing 37,180 Hispanic TV households. The affiliate deal increases EstrellaTV’s affiliate count to 27, which puts it into 35 markets including LBI’s O&Os. With this agreement, EstrellaTV says it now reaches approximately 76% of US Hispanic households.