Liberman Broadcasting (LBI Media) has long bragged about the ratings of its flagship TV station, KRCA-TV Los Angeles. Now the entire Estrella TV network is becoming nationally rated by The Nielsen Company, effective with this ratings week, March 8-14.
“Nielsen’s regular People Meter ratings estimates will satisfy advertisers, media buyers and marketers needs and highlight the robust ratings generated by Estrella TV. It also provides a call to action for advertisers seeking to develop customized, targeted promotional opportunities to better connect with our wide Hispanic viewership base,” said LBI President and CEO Lenard Liberman.
Estrella TV airs 56 hours of original Spanish-language programming each week and owns a library of over 5,000 hours. The network claims a presence in 21 of the top 25 Hispanic markets and a reach of over 73% of the US Hispanic population.
It will now be listed in the weekly Nielsen ratings alongside ABC, CBS, Fox, NBC, CW, Ion and, most importantly, its Spanish language competitors, Univision, Telemundo, TeleFutura and Azteca America.
The company said audience estimates for Estrella TV programming will be available in the following national syndicated reports, reporting applications and electronic files:
NTI Pocketpiece Report Program Audience Estimates (PAE) Sections
NTI Pocketpiece Electronic File
NTI NAD Electronic File
NPM Respondent Level Data (Mid-Minute and All Minute)
Average Commercial Minute MIT (ACM)