Liberman Broadcasting’s soon-to-launch Estrella TV network has now nailed down all of the top five Hispanic markets in the US. It will be carried in Miami, the #3 Hispanic market, as a multicast of one of the market’s biggest English-language network affiliates.
Sunbeam Television’s WSVN-TV (Fox) Miami will be the partner for the new Spanish network. The addition of the huge South Florida market takes the tally for Estrella TV to 48% of US Hispanic households.
“We look forward to working with the well-respected and talented team at Sunbeam in bringing our Estrella TV network programming to the Miami-Fort Lauderdale market and expect additional agreements to be in place in the very near term as we select our partners,” said Lenard Liberman, Executive Vice President of Liberman Broadcasting’s parent company, LBI Media.
As the Estrella TV affiliate in Miami, WSVN will have the full backing of LBI Media’s wholly owned national sales organization, Spanish Media Rep Team (SMRT), which has offices throughout the US and sales pros focused on selling television spot advertising exclusively for Estrella TV affiliates.