Still-new Spanish network EstrellaTV, owned by Liberman Broadcasting Inc. (LBI Media) has introduced four new shows to its line-up.
“As we kick off our new fall season, EstrellaTV has a series of returning favorites, as well as an impressive roster of brand new shows and specials, that is sure to resonate with Hispanic communities across the nation,” said LBI Media CEO Lenard Liberman. “During the course of 2010, the network recently celebrated its one year anniversary, became Nielsen-rated, experienced significant ratings successes over Telemundo and TeleFutura in primetime, held its inaugural Upfronts, expanded its reach, and garnered the attention of Hispanic audiences and advertisers seeking a fresh approach to Hispanic entertainment. The addition of these compelling shows speaks to the strength of EstrellaTV’s value proposition and is a great finish to the year,” he exclaimed.
Here are the four program additions to the EstrellaTV schedule:
“El Humor de Hector Suarez”
Already known to many as a judge on “Tengo Talento, Mucho Talento” and as a legendary Mexican actor and comedian, Hector Suárez is starring in his own weekly comedy series on EstrellaTV. “El Humor de Hector Suarez,” which debuted earlier this month, airs Saturdays from 6:00 p.m. to 7:00 p.m. ET/PT and from 5:00 p.m. to 6:00 p.m. CT.
“Estrellitas Del Sabado”
EstrellaTV has launched a new two-hour family entertainment program called “Estrellitas Del Sabado.” The variety show, hosted by telenovela superstar, Itati Cantoral, who formerly starred in Univision’s “Hasta Que el Dinero Nos Separe,” airs Saturdays from 7:00 p.m. to 9:00 p.m. ET/PT and from 6:00 p.m. to 8:00 p.m. CT. “Estrellitas Del Sabado” provides an opportunity for children ages 12 and under to showcase their talents. In addition, the program features comedy sketches, hilarious games for both parents and children, and an in-the-street segment reminiscent of the “Kids Say the Darndest Things” series.
Drama, intrigue and suspense hit EstrellaTV with the premiere of “El Shaka” – a hot new series which debuted on October 25th and is subsequently airing Mondays and Thursdays from 8:00 p.m. to 9:00 p.m. ET/PT and 7:00 p.m. to 8:00 p.m. CT. Shot entirely on location in Mexico, the drama series brings together a premiere cast and a legendary production team, including the writer and director of some of the most popular crime series and novellas produced in Mexico. “El Shaka” will redefine the mysterious and dangerous world of Mexican drug cartels by following the trials and tribulations of Mexico’s biggest and most notorious drug lord and show how he balances family, friends, religion and his job.
“Quiero Triunfar,” a brand new reality series, made its appearance on EstrellaTV on October 27th. Hosted by novela star Francisco Gattorno as a “life coach,” the show will strive to help Latin immigrants get their lives back on track or give them the option of returning to their home country. Francisco and his talented crew will help Hispanics whose American dream has been upended and are confused and torn by what to do next – continue to fight through their personal or financial crisis or return home to a loving family – a big decision Francisco Gattorno helps real people make as the drama unfolds for TV viewers.
EstrellaTV also announced a series of concert specials, which will air from October through December. All of the concerts are taped live at US venues.
Friday, October 15th (7p-9p E/P, 6p-8p C): Tierra Caliente
Friday, October 22nd (7p-9p E/P, 6p-8p C): Banda El Recodo
Friday, October 29th (7p-9p E/P, 6p-8p C): Jenni Rivera
Friday, November 5th (7p-9p E/P, 6p-8p C): Pedro Fernandez
Thursday, November 11th (6p-8p E/P 5p-7p C): Roberto Tapia & Larry Hernandez
Friday, November 12th (7p-9p E/P, 6p-8p C): Ramon Ayala
Friday, November 19th (6p-8p E/P, 5p-7p C): Bronco & Los Yunics
LBI Media produces more than 60 hours of original programming weekly for EstrellaTV from its Burbank studios. The Spanish-language network says it currently reaches more than 76% of US Hispanic TV households.