With its production studios in LA, Liberman Broadcasting’s (LBI Media) EstrellaTV network has been rapidly growing its affiliate count in the Golden State. It has now added an eighth California affiliate, which with its two O&Os brings its station count in the state to 10.
The latest addition is Cocola Broadcasting Companies LLC’s KMBY-LD Monterey-Salinas, which will carry EstrellaTV on channel 19.2.
“We’re proud to see EstrellaTV successfully deepen its roots in California and flourish across the U.S. As a station group owner ourselves, we believe the agreement with Cocola reflects a responsiveness to the needs of the Monterey-Salinas Hispanic community,” said Lenard Liberman, CEO and President of LBI Media.
Cocola Broadcasting Chairman and CEO Gary M. Cocola said he expected local Comcast and Charter cable systems to carry EstrellaTV “in the coming months.”
Monterey-Salinas is the 34th largest US Hispanic TV market, representing 68,800 Hispanic TV households. EstrellaTV is present in 37 markets nationwide and reaches more than 77% of the US Hispanic households.