Liberman Broadcasting Inc. (LBI Media) announced that its national Hispanic television network, EstrellaTV, has inked an affiliate deal with Pappas Telecasting Companies in the Yuma, Arizona/El Centro, California market. EstrellaTV is now being carried on a digital multicast channel of KSWT-TV (CBS).
Yuma/El Centro is the 36th largest US Hispanic TV market, representing 64,350 Hispanic TV households. Now present in 36 markets nationwide, EstrellaTV says it reaches approximately 77% of US Hispanic households. Adding the broadcast on KSWT’s digital channel 13.3 has increased its affiliate count to 27. EstrellaTV already has a presence in Arizona through an affiliate agreement with Belo’s KTTU-TV (MyNet) Tucson, and in California through two owned-and-operated stations and six California-market affiliate deals.
“EstrellaTV continues to capture the attention of Hispanic audiences, advertisers and affiliates nationwide. Our ongoing success has allowed us to form partnerships with leading broadcasters such as Pappas Telecasting in the Yuma/El Centro region,” said Lenard Liberman, CEO and President of LBI Media. “We look forward to entertaining the local-area Hispanic community with our compelling original programming, including our brand new Fall programming slate.”
“Being located right on the border of the US and Mexico, KSWT reaches more Hispanic communities than any other station,” said Andrew Wyatt, General Manager of KSWT. “We are impressed with LBI Media’s vision and believe that this partnership with EstrellaTV is a perfect fit for KSWT and our viewers. Seeing the success that EstrellaTV has already experienced, we think that that EstrellaTV will grow to be a dominating factor in the Hispanic broadcasting world,” he added.
KSWT will have the backing of LBI Media’s wholly owned national sales organization, Spanish Media Rep Team (SMRT). SMRT, made up of a highly trained group of professionals who sell spot advertising exclusively for EstrellaTV owned-and-operated and affiliate stations.
LBI Media produces 60 hours of original programming each week for EstrellaTV from its Burbank studios. EstrellaTV’s shows range from musical-variety, comedy, drama, talk and game shows to daily national newscasts and news magazine programs.