Jaguar has awarded its global digital business to Euro RSCG Worldwide. Euro RSCG Worldwide will manage the global account from its flagship New York office, under Executive Creative Directors Alicia Johnson and Hal Wolverton. The digital assignment expands the existing relationship between Jaguar and the agency to include all online advertising, building and maintaining jaguar.com and all e-CRM responsibilities.
Global Beach and Haymarket Media Group, both based in the UK, also participated in the final review.
This marks the second major integrated win, following LendingTree, for Euro RSCG Worldwide since its commitment to put digital at the core of its global strategy.