Local TV has gotten its fair share of praise from across the broadcast media industry in the last few weeks, thanks to some exceptional coverage in Houston, Miami, West Palm Beach and in Fort Myers, Fla. Unfortunately, advertisers are continuing to place their dollars elsewhere, and “cord cutters” are to blame.
That’s the conclusion from eMarketer, which released new data Wednesday (9/13) that predicts TV’s percentage of total media ad spending is in for considerable dips over the next five years.
