The SVP/GM of Digital Media for CBS Television Distribution is set to shift to a newly created digital role at CBS Radio.
Starting Monday (Oct. 10), J.D. Crowley will serve as EVP of Digital for the company’s AM and FM stations.
In his new role, Crowley will be charged with overseeing CBS Radio’s market-focused local websites operated jointly with CBS TV stations; local music and entertainment station websites; CBS Radio streaming service Radio.com; podcast network Play.it; event discovery business Eventful; mobile apps; and social media outreach.
Crowley will also help develop and lead the future strategy of the aforementioned properties while collaborating on their present operations with CBS Local Digital Media, a division of CBS Corp. that currently manages the assets.
In connection with its separation from CBS Corp., CBS Radio will continue to collaborate with CBS Local Digital Media via a joint digital services agreement, the company says.
Crowley reports to CBS Radio president Andre Fernandez, who commented, “As we continue to evolve and reshape the future of CBS Radio, the digital properties within our portfolio – both existing and forthcoming – play an increasingly important role in how we reach and engage consumers, provide value to advertisers and grow revenue. With J.D.’s appointment we are better poised than ever to harness the joint power and reach of our local and national digital properties.”
While at CBS Television Distribution, Crowley oversaw the creation of an in-house digital video studio to produce and distribute original content for advertisers.
Prior to his most recent role, Crowley served as a senior supervising producer at Entertainment Tonight and The Insider. There, he created an in-house creative and production group to develop and produce marketing campaigns, live events, and prime-time specials, as well as creating custom branded programs for key advertising partners.