Ex-WISC GSM Joins Miller Kaplan


Certified public accounting firm Miller Kaplan has a new Director of Media Services.

It is a “seasoned sales executive with 27 years of experience in the media industry” — an individual who just departed Morgan Murphy Media‘s WISC-3 in Madison, Wisc., after nearly a decade at the CBS affiliate.

Now, Steve Scadden is poised to bring “a fresh perspective, new ideas, and a better understanding of the media industry’s landscape to help Miller Kaplan in its mission to continue offering new and creative solutions.”

“Bringing Steve on board was an easy decision for Miller Kaplan,” said Andrew Rosen, a partner in Miller Kaplan’s Media practice. “Steve’s customer-first focus, reputation in the marketplace, and years of media experience make him a highly-valued expert in the industry.”

Scadden has spent nearly all of his professional career at WISC-3, rising from Sales Asst. to GSM in January 2011.

Scadden will remain based in Madison, Wisconsin.

Steve Scadden

“I am so grateful for the experience Morgan Murphy provided me these last 27 years and am truly excited for this new chapter in my career,” Scadden said. “As someone who has been using Miller Kaplan’s market revenue and X-Ray reports for the last seven years, I know first-hand just how critical a component they are to the success of a station’s sales team.”