Network radio programming, production and technical services company United Stations is about to widen its longstanding partnership with AccuWeather.
USRN is promising “a new level of service” for radio stations affiliated with the digital media and weather company.
Introducing AccuWeather+ , designed to deliver “a new lineup of innovations that will help subscribing radio affiliates reach more consumers in more media consumption points.”
With its debut, United Stations and AccuWeather are jointly launching Weather from the Cloud, a new weather forecast option for radio stations with contemporary formats.
Weather from the Cloud forecasts will incorporate more lifestyle content into the reports, providing music-driven radio stations with programming options that had not been available previously.
News of the expanded services came jointly from AccuWeather Director of Audio/Podcast Services Ken Prehl and USRN SVP/Content & Affiliation Stefan Jones.
AccuWeather+ ads digital components that are customizable for each affiliate. Among the services now available to AccuWeather’s radio subscribers are:
– Geo-specific microcasts for smart speakers or other digital uses
– Geo-targeted short-form podcasts with video branded to station
– Social media postings
– Weather widgets for a radio station’s digital real estate
The expanded partnership coincides with a multi-year extension of a long-standing pact between United Stations and AccuWeather.