That’s the point of a new multimedia campaign coming from the Advertising Council and the US Department of the Treasury. The pair are teaming up to launch a public service campaign aimed at the18-24, urging them to take positive control of their credit and personal finances. The campaign is in part a reaction to a Sallie Mae finding that half of all college students end up in the hole by $5K while matriculating, and that only a fourth of graduating high school students have any knowledge of basic money management. The campaign, based on the tagline "Don’t let your credit put you in a bad place" will be featured on radio, television and the internet.
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