A New Product Placement Option, For Univision

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HOLLYWOOD — For the last several years, advertisers and marketers seeking to integrate brands into Spanish-language telenovelas airing across Univision Communications‘ two broadcast networks and the Galavisión cable TV channel were limited to what they could accomplish.


Blame Mexican TV giant Televisa for creating what rival Telemundo claimed in many Upfront events was an advantage: It could do product integration and placement across all of its Spanish-language soaps because it produced and controlled the content.

Now, Univision has a solution — thanks to augmented reality.

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