To that end, the Minnetonka, MN-based pit barbeque restaurant chain has named Minneapolis-based Periscope as its agency of record. The agency will develop and produce brand and limited-time offer TV and radio advertising and develop merchandising pieces for in-store and external use. Periscope will also develop local store marketing advertising, provide copywriting assistance as needed, create monthly e-mail blasts for the company’s e-club and handle product photo shoots.
Famous Dave’s, which is publicly traded on Nasdaq (DAVE is the ticker), owns 45 locations and franchises 126 others. Those restaurants are spread across 34 states.