Cox Media Group has named Billy Farina as president of national ad platforms, effective Sept. 17. Farina will provide strategic, business, and operational direction and leadership to CMG’s national ad platforms, including CoxReps, Gamut, and Videa.
“Billy brings more than 30 years of knowledge and expertise in national sales and advertising to this role,” said Brett Fennell, CFO and executive vice president of national ad platforms for CMG. “With his deep business acumen and keen focus on innovation and operational excellence, I am confident in Billy’s leadership and excited to welcome him to CMG.”
Farina has spent most of his professional career with Cox. Since 2005, he has led Cox Media, Inc., the advertising division of Cox Communications. Farina is also a respected leader in the media and advertising industry. He currently serves as a member of the Board of Directors for Canoe Ventures, the Video Advertising Bureau and NCC Media.
“This is the beginning of a great new journey at CMG and I am honored to work alongside some of the best people in the business,” said Farina. “During this pivotal time, as TV and digital media are converging in new and innovative ways, the Cox family of companies continues to develop industry-leading platforms that help our customers target audiences more effectively, across all screens. I’m excited to take on this new role and look forward to reaching new levels of collaboration and innovation across the industry and with our clients.”