Fast Food TV Ads Getting the Kids In


Kids watching TVBusiness Standard reports that a new study has revealed that the more frequently a child views child-directed fast food TV ads, often involving a toy, the more likely the family visits the fast food restaurant that was featured in the advertising.

For the study, the researchers enrolled 100 children (3-7 years of age) and one of their parents in the study. The parents completed a survey that included questions about how often their children watched each of the four children’s networks, if their children requested visits to the two restaurants that were focused on, if their children collected toys from those restaurants, and how often the family visited those restaurants.

They found that 37 percent of parents reported more frequent visits to the two fast food restaurants with child-directed TV ads and 44 percent of the children requested visits to at least one of the restaurants.

Also, out of the 29 percent of children who collected toys from the restaurants, almost 83 percent requested to visit one or both of the restaurants.