FCC opens NOI on children’s media


The official topic is “Serving and protecting children and empowering parents in an evolving media landscape,” and the FCC wants your thoughts – and is soliciting them with an official Notice of Inquiry. Even better than your thoughts – your data and studies.

“The NOI comes almost 20 years after enactment of the Children’s Television Act and follows the Commission’s recently issued Child Safe Viewing Act Report,” says the FCC. Since then, the challenges of protecting children have become exponentially greater thanks to widespread adoption of the internet. The FCC is particularly interested in exploring that part of the media universe in this NOI.

Radio was peripherally included in the FCC’s most recent release on protecting children, but as yet nobody seems to have figured out how to come up with devices that mimic techniques used for broadcast television and MVPD services to give parents control over the content that reaches children.

Deadlines for comments and reply comments will be issued upon publication of the NOI in the Federal Register.