FCC sets up another media ownership workshop


The date and venue of the next installment of the FCC’s Quadrennial Review road show is now officially on the calendar. Stanford CA will be the site, on 5/21/10, and the focus will be the relationship between new technology and broadcast ownership rules.

Stanford University’s Dinkelspiel Auditorium will be the location of the two-panel meeting, which will run from 10 AM until 5 PM.

From the FCC, the topics of the day will be:

The forum will explore, among other issues:

* Whether innovation is playing a role in how traditional broadcasters reach their audiences and if so, how;

* In what way, if any, advances in technology have spurred new content distribution opportunities; and

* How the changing marketplace should affect the Commission’s review of its media ownership rules, if at all.

The FCC is casting a wide net for participants. It said, “Panelists will include local broadcasters, economists, academics, and new media and industry representatives. Public attendance is encouraged.”

RBR-TVBR observation: In our humble opinion, any broadcaster that is not already doing everything possible to incorporate new media into the game plan is courting obsolescence. How should it be used, and how does it relate to ownership rules? Those matters are up for debate. But getting into the game is not – the try, fail, learn and try again cycle should already be under way, and continued, on some level, forever.