FCC wants schooling on bus policy


Should the Federal Communications Commission allow commercial radio and television programming to be played on specially-equipped school buses? It wants your opinion. Congress told the FCC to determine three things: “the nature of the material proposed to be broadcast and whether it is age appropriate for the passengers; the amount and nature of commercial advertising to be broadcast; and whether such broadcasts for reception by public school buses are in the public interest.” Comments are due 6/15/09, and reply comments are due 6/29/09.

RBR/TVBR observation: Talk about a captive and demographically pure audience! However, we would expect that if this goes through, the guidelines as to what commercial messages would be appropriate would be stringent beyond belief.