Jim Boyle is one smart guy. The ideas are certainly viable. However, if radio was doing its job right, we would not have to resort to such tactics. The real hidden revenue comes from reducing advertiser churn by taking total responsibility for the results of every campaign we run. If we produce better results for clients, and we increase our client retention rate, we won’t have to raise rates unconscionably, which just sends advertisers running to other media.
Barry Cohen
Managing Member
AdLab Media
Clifton, NJ
